Apple has unveiled the iPhone 17 series with four groundbreaking models: the iPhone 17, the ultra-thin iPhone 17 Air (just 5.6mm thick), and the powerhouse iPhone 17 Pro and Pro Max. All models now feature 120Hz ProMotion displays, A19/A19 Pro chips, enhanced cameras, and revolutionary design changes, including a new horizontal camera bar on Pro models.
Apple’s awe-inspiring event delivered a lineup of iPhones that fundamentally reshape what we expect from mobile devices. The iPhone 17 series represents the most significant design overhaul since the iPhone X, introducing an entirely new form factor with the iPhone 17 Air while pushing the boundaries of performance across the entire lineup.
The Eazycomm guide to the iPhone 17 lineup
For 2025, Apple has streamlined its offerings into four distinct models, each targeting different user needs:
- iPhone 17 – The new standard-bearer with pro-level features
- iPhone 17 Air – The thinnest iPhone ever at just 5.6mm
- iPhone 17 Pro – Professional powerhouse with enhanced cameras
- iPhone 17 Pro Max – The ultimate iPhone with massive battery life
Notably absent is the iPhone Plus model, which Apple has discontinued due to poor sales performance. The iPhone 17 Air takes its place as the mid-tier option, though with a completely different value proposition.
iPhone 17: The new foundation
The standard iPhone 17 sets a new baseline for what users can expect from Apple’s entry-level model. The display has grown from 6.1 inches to 6.3 inches, matching the size of the previous generation Pro model, while finally gaining 120Hz ProMotion technology – a feature that was previously exclusive to Pro models.
Key iPhone 17 features:
- Display: 6.3-inch Super Retina XDR with ProMotion up to 120Hz, 3,000 nits peak brightness
- Processor: A19 chip with 6-core CPU and 5-core GPU
- Storage: Starts at 256GB (doubled from the previous generation)
- Cameras: Dual 48MP Fusion camera system with macro photography
- Front Camera: New 18MP Center Stage camera with wider field of view
- Materials: Aluminium frame with Ceramic Shield 2 front protection
- Colours: Lavender, Sage, Mist Blue, White, and Black
- Battery: All-day life with up to 30 hours of video playback (8 hours more than iPhone 16)
The A19 chip represents a significant leap in performance, with the CPU running 1.5x faster than the A15 Bionic in iPhone 13, while the GPU delivers more than 2x the performance. This enables next-level mobile gaming and powers the advanced Apple Intelligence features that come standard with iOS 26.
iPhone 17 Air: Redefining thin
The star of the show is undoubtedly the iPhone 17 Air, which at just 5.6mm thick becomes the thinnest iPhone ever created. This represents a dramatic 19% reduction from the previous record-holder, the iPhone 6 at 6.9mm. Despite its ultra-thin profile, Apple has managed to maintain all-day battery life through innovative component placement and power management.
iPhone 17 Air highlights:
- Thickness: Just 5.6mm – a technological marvel
- Display: 6.5-inch Super Retina XDR with ProMotion up to 120Hz
- Processor: A19 Pro chip (with optimised power efficiency)
- Materials: Premium titanium frame with Ceramic Shield 2 front and back
- Camera: Single 48MP Fusion camera with 2x Telephoto capabilities
- Weight: Only 146 grams
- Design: Horizontal camera bar spanning the device width
- Colours: Sky Blue, Space Black, Cloud White and White Gold.
The iPhone 17 Air makes strategic compromises to achieve its remarkable thinness. It features a single camera instead of multiple lenses, uses eSIM-only connectivity, and has a smaller battery capacity of around 3,149 mAh. However, Apple’s A19 Pro chip efficiency and iOS 26 optimisations ensure it still delivers all-day performance.
The device represents Apple’s focus on design over raw specifications, targeting users who prioritise aesthetics and portability over having every possible feature. The titanium construction not only reduces weight but also provides exceptional durability despite the thin profile.
iPhone 17 Pro and Pro Max: Power redefined
The Pro models receive the most dramatic visual transformation in years, featuring an entirely new horizontal camera bar design that spans the full width of the device. This “extended plateau” design accommodates upgraded camera hardware while creating a distinctive new aesthetic that immediately distinguishes Pro models from the standard lineup.
Pro model shared features:
- Processor: A19 Pro chip with 6-core CPU and 6-core GPU
- RAM: 12GB (up from 8GB) for enhanced Apple Intelligence performance
- Cameras: Triple 48MP Fusion camera system (Main, Ultra Wide, Telephoto)
- Telephoto Zoom: Up to 8x optical zoom (increased from 5x)
- Front Camera: 18MP Center Stage with improved low-light performance
- Materials: Aluminium unibody with Ceramic Shield 2 front and back
- Thermal Management: New vapor chamber cooling system for sustained performance
- Colours: Silver, Deep Blue, and Cosmic Orange
iPhone 17 Pro (6.3-inch)
- Starting storage: 256GB (128GB option eliminated)
- Battery: Enhanced capacity with eSIM-only design in select markets
- Video playback: Up to 35 hours
iPhone 17 Pro Max (6.9-inch)
- Storage options: Up to 2TB (new highest capacity option)
- Battery: Longest-lasting iPhone ever, with up to 39 hours of video playback
- Weight optimisation: Despite a larger battery
The camera system represents a generational leap, with all three rear cameras now featuring 48MP sensors. The new telephoto lens offers 8x optical zoom compared to 5x on previous models, with optical zoom options at 4x (100mm) and 8x (200mm). The enhanced main camera excels in low-light conditions, while the ultra-wide camera adds macro photography capabilities.
Revolutionary design changes
Beyond the iPhone 17 Air’s ultra-thin profile, Apple has introduced several design innovations across the lineup:
- Camera bar design: The Pro models feature a horizontal camera bar that spans the device width, housing three large 48MP sensors. This design maximises space between lenses and improves thermal management.
- Material innovation: While the iPhone 17 Air uses premium titanium, the Pro models return to aluminium construction with enhanced durability. All models feature Ceramic Shield 2, offering 3x better scratch resistance on the front and 4x better crack resistance on the back.
- Colour Evolution: Each model features tailored colour palettes, with the iPhone 17 offering softer tones like Lavender and Sage, while Pro models embrace bold options like Cosmic Orange and Deep Blue.
Enhanced Camera Capabilities:
The iPhone 17 series introduces significant camera improvements across all models:
- Universal 48MP systems: Even the standard iPhone 17 now features dual 48MP cameras, while Pro models upgrade to triple 48MP systems.
- Center Stage front cameras: All models feature new 18MP front-facing cameras with Center Stage technology for improved group selfies and video calls.
- 8x optical zoom: Pro models offer the longest optical zoom ever on iPhone, reaching 8x magnification while maintaining optical quality.
- Professional video features: Pro models introduce ProRes RAW recording, Apple Log 2, and genlock capabilities for professional filmmakers.
iOS 26 and Apple Intelligence
The iPhone 17 series launches with iOS 26, featuring the new “Liquid Glass” interface that creates more dynamic, visually appealing experiences. Key software features include:
- Live translation: Real-time language translation in Messages, FaceTime, and Phone apps
- Enhanced visual intelligence: Screenshot analysis and action suggestions
- Improved screening tools: Better call and message filtering
- Apple Games: New unified gaming platform
- Adaptive Power Mode: AI-powered battery optimisation that learns usage patterns
Performance and efficiency
The A19 and A19 Pro chips represent significant advances in mobile computing:
A19 Chip (iPhone 17, iPhone 17 Air):
- 6-core CPU, 5-core GPU
- 1.5x faster CPU than A15 Bionic
- 2x faster GPU than A15 Bionic
- Enhanced neural engine for Apple Intelligence
A19 Pro Chip (iPhone 17 Pro, Pro Max):
- 6-core CPU, 6-core GPU
- Up to 40% faster sustained performance than A18 Pro
- Advanced vapor chamber cooling
- Optimised for professional workflows
Connectivity and modern features
All iPhone 17 models include cutting-edge connectivity options:
- Wi-Fi 7: Powered by Apple’s new N1 wireless chip
- Bluetooth 6: Enhanced range and efficiency
- Thread support: Smart home integration
- 5G: Advanced cellular connectivity
- eSIM: Primary connectivity method (physical SIM eliminated in many markets)
Battery life breakthrough
Despite varying form factors, all iPhone 17 models deliver impressive battery performance:
- iPhone 17: Up to 30 hours video playback (8 hours more than iPhone 16)
- iPhone 17 Air: All-day battery despite 5.6mm thickness
- iPhone 17 Pro: Up to 35 hours video playback
- iPhone 17 Pro Max: Up to 39 hours video playback (longest ever)
The iPhone 17 series will be available for pre-order starting September 12, 2025, with general availability beginning September 19, 2025. For price options and deals, get in touch with our team, and of course, stay updated with the Eazycomm social media channels.